Mawi


MawiA jewelry brand with an emphasis on luxurious statement pieces, Mawi cleverly combines cutting-edge contemporary style with traditional influences and materials synonymous with an old-school glamour. Described as having a life of its own, the Mawi brand continues to attract interest through its seasonal metamorphosis whilst managing to stay true to the designer’s signature. A skill that has enabled the brand to evolve with age yet still remain recognisable, Mawi’s pieces are those that are bought, worn, collected, cherished and at times passed on. Transcending seasonal whims and appealing to those of all ages and tastes, Mawi has well and truly captured a niche in the fashion market for contemporary costume jewellery. Now divided into two collections Costume Luxe and Heirloom, the brand’s vision has split onto two paths that despite their differences are undoubtedly still Mawi. The first, Costume Luxe, draws inspiration from architecture and futuristic forms but is by no means short on glamour. Sculptural creations on a grander scale make for statement-making pieces, whilst hard edges in high-shine metallics provide the base for epic Swarovski crystals or pearls. As opposed to looking forward, Heirloom sees historical references manipulated to create pieces to cherish for ever more. A collection evolved from a love of trinketry and collected artefacts with a distinctly British feel; traditional concepts are reincarnated with exaggerated detailing, lashings of lustre and a signature juxtaposition that is unmistakably Mawi. Housed by major stockists at home and worldwide, Mawi has built up a loyal following including a fair share of celebrities who have an appreciation for fantasy jewellery and pieces that will ultimately stand the test of time. Now in it’s sixth year but with plenty of growing yet to do, the Mawi team have settled in Dalston, East London in a studio that reflects the brand to a tee, even if it is literally bursting at the seams.